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| Building Strong Brands |
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| Author: |
David A. Aaker |
| Format: |
Paperback |
| Publisher: |
Simon & Schuster Ltd |
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8/19/2002 |
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| Developing Business Strategies, 6th Edition |
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| Author: |
David A. Aaker |
| Format: |
Hardcover |
| Publisher: |
Wiley |
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8/10/2001 |
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Customer (6)
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| Managing Brand Equity |
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| Author: |
David A. Aaker |
| Format: |
Hardcover |
| Publisher: |
Free Press |
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9/9/1991 |
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| Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity |
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| Author: |
David A. Aaker |
| Format: |
Hardcover |
| Publisher: |
Free Press |
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3/30/2004 |
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| Harvard Business Review on Brand Management (Harvard Business Review Paperback Series) |
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| Author: |
Erich Joachimsthaler |
| Format: |
Paperback |
| Publisher: |
Harvard Business School Press |
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8/1/1999 |
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| Strategic Market Management (Strategic Market Managment) |
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| Author: |
David A. Aaker |
| Format: |
Paperback |
| Publisher: |
Wiley |
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3/9/2007 |
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Customer (9)
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| Marketing Research |
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| Author: |
David A. Aaker |
| Format: |
Hardcover |
| Publisher: |
Wiley |
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10/2/2006 |
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| Brand Leadership |
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| Author: |
David A. Aaker |
| Format: |
Paperback |
| Publisher: |
Simon & Schuster (Paper) |
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6/30/2002 |
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| Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth |
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| Author: |
Scott M. Davis |
| Format: |
Hardcover |
| Publisher: |
Jossey-Bass |
| |
9/17/2002 |
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| Spanning Silos: The New CMO Imperative |
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| Author: |
David A. Aaker |
| Format: |
Hardcover |
| Publisher: |
Harvard Business School Press |
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10/21/2008 |
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