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Confessions of an Advertising Man
By David Ogilvy
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Tested Advertising Methods (Prentice Hall Business Classics)
By John Caples
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The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
By Robert W. Bly
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Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition
By Luke Sullivan
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My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
By Claude Hopkins
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